Ask questions about your business data
Ask questions about sales, customers, inventory, and operations. Get useful answers from the systems you already use.
Explore AI assistants ↗Practical AI for growing businesses
AI assistants and automation
built around your business.
Custom AI assistants, connected systems, and smarter workflows—built around your data and the way your team works.
Led by Ubaid Tariq · 15 years of backend engineering experience.
NORTHSTAR GOODSFictional retail business
Which products need replenishing?
↳ Connected to retail inventory
BUSINESS ASSISTANT
Explore the working data demo ↗These three products are below their reorder thresholds. Prioritize replenishment, starting with the desk lamp.
Wireless Desk Lamp2 available
Everyday Tote4 available
Linen Notebook5 available
EXISTING DATA & SYSTEMSCONTROLLED ACCESSPRACTICAL WORKFLOWSDIRECT ENGINEERING PARTNER
01 / What we help you build
Better answers.
More connected systems.
For growing businesses with useful data and real workflows, but no dedicated AI engineering team.
Connect your systems to AI assistants
Let compatible AI assistants look up products, check orders, and use your business APIs. MCP provides a standard connection, with controlled access.
Explore integrations ↗Automate repetitive work
Reduce time spent gathering reports, drafting updates, and moving information between tools. Keep human review where decisions need it.
Explore workflow automation ↗Organize your information and systems
Organize your information and improve your internal systems, including SharePoint projects with specialist support.
Explore technology solutions ↗Have a workflow or a question in mind?
Discuss your use case ↗UT
Your engineering partner
Hi, I’m Ubaid.
I build the systems behind useful AI.
15 years of backend engineering experience, including roles at Coast and Instacart. My work spans conversational business-data tools, APIs, databases, and cloud infrastructure.
Coast and Instacart are employment experience, not consulting clients or endorsements.
More about my experience ↗02 / How we work together
One useful problem.
A clear path to delivery.
Identify the use case
Understand the workflow, available data, and what a useful result looks like. Agree on scope and success criteria.
Build a focused pilot
Test one concrete use case with representative data. Review the results together before expanding the build.
Integrate and support
Connect your systems, add access controls, and prepare for deployment. Agree on documentation, handoff, and support.
A useful next step
Start with a business problem.
Let’s find the right solution.
A repetitive workflow. A question buried in your data. A system you want to connect to AI.